Discovery
Audit the business, product, market and constraints before naming a solution.
Process
Transparent enough to remove uncertainty. Flexible enough to build the right thing.
Every stage has a goal, deliverables, client involvement and an approval point.Definition
Turn ambiguity into scope: audience, flows, features, content, data and technical path.
Direction
Establish the visual, motion and product direction that every screen will follow.
Design
Design key screens, components and responsive states around real user behavior.
Development
Build production PHP templates, front-end interactions, data flows and integrations.
Testing
Check devices, browsers, accessibility, performance, forms, media and edge cases.
Launch
Deploy, monitor and hand over the system with documentation and practical guidance.
Growth
Improve based on real use: new features, automation, conversion paths and support.
Communication
Clear checkpoints, concise updates and decisions documented before they become assumptions.
Feedback
Feedback rounds are grouped by stage so design, content and technical decisions do not collide.
Handover
Launch includes documentation, access notes and practical guidance for maintaining the system.