Most brand videos front-load the logo and back-load the message, which is backwards for how attention actually works online — you have to earn the right to show the logo by giving something worth watching first.
We open on a concrete moment — a product in use, a specific result, a specific tension — and let the brand mark arrive as a signature at the end, once it has been earned rather than announced.
The best sign a launch video is working is not the view count, it is the replay: someone watching it a second time to catch a detail, which almost never happens with a video that opened on a logo animation.